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The ethical and environmental aspect is very important to us.
The challenge is to create shoes while reducing our ecological impact as much as possible.
The recipe for our Primi
We have chosen to work with raw materials, mainly made from recycled or sustainably produced materials. Our shoes are also Vegan. Recycled seems obvious to us in today's world. No need to produce more, let's recycle!
We have designed the entire cycle of our shoes so that it has as little impact as possible on the environment.
We chose recycled raw materials from Spain and manufacturing in Portugal for their know-how, respect for the individual and geographical proximity to France.
Once worn out, we take your Primi back to recycle it completely. They will be used to manufacture soles for future collections.
For us, it is important to raise awareness about waste recovery and minimizing our carbon footprint.
Finally, it's pretty cool to think that there's coffee in our soles!
We have removed the boxes and wrapping paper, instead we offer you a reusable bag made from recycled cotton.
Our recycled cardboard shipping packages are made in France and specially designed for our shoes to avoid excess packaging.
Less waste for us, for you and for the planet!